#Generate an about us page how to

Brand story: A timeline of the company’s history, including its origin, key accomplishments, important milestones, and current state.

Mission statement and core values: The motivations underlying the business’s offerings.The about us section is a chance to go deeper and explain why the company (or person) chose to add value in this way.Ībout us page content should cover five key areas: Strong homepages convey a value proposition within seconds of visitors arriving on the page. Great about us pages move the focus back onto the customer by showing how the unique characteristics of the business translate into a better customer experience. Instead of just listing facts about the brand, they shape a compelling narrative that starts with the brand’s founding and inspiration and ends with its current status (or aspirations for the future). They capture the brand’s voice in a way that doesn’t feel generic or forced to forge a genuine connection with visitors. They include various types of relevant photos - like photos of key staff members, important processes, and the business’s physical location - to create a visually appealing and genuine representation of the brand. The most effective about us pages follow these general principles: It doesn’t just list qualifications and credentials - it expresses the human side of the business, including key staff members’ stories and what motivates them. What makes an about us page effective?Ī strong about us page design tells the brand’s story authentically and engagingly.

#Generate an about us page how to

Read on to learn how to craft pages that do just that - and get inspired by six outstanding about us page examples. Some companies have even found that jazzing up the copy on their about us page increases conversions.Ībout us pages give brands and people a chance to let their personalities shine.

They emphasize relationship-building - a key component more critical in these industries than in product-focused and B2C ones. These pages act as powerful tools, particularly for service and B2B businesses. Amid the impersonal nature of online transactions, where consumers often buy what they need without human interaction, about us pages move the personal connection back into the spotlight.